Text Message Your Message – Public Relations / Public Affairs Ideas To Use

by admin on Thursday, July 8th, 2010 | No Comments

My cell phone beeps a lot in the summer. as soon as baseball season starts, my phone alerts me to the latest Mets score. every three innings during each game, I receive a simple text message. When the message says, "Atlanta Braves 0, new York Mets 5," I’m feeling pretty excellent. When it says, "new York Yankees 0, new York Mets 10," I’m feeling borderline ecstatic.

Just as text messages keep me informed of the score, the cell arrangement can also be used to reach constituents for come forth promotion and election campaigns.

Greenpeace Argentina used text messages to recruit 4,500 public to contact their local officials to support an urban waste reduction plan.

In the United Kingdom, more than 50,000 public used text messages to sign up for the International Fund for Animal Welfare’s campaign against Canadian seal hunting.

During the 2004 Republican National Convention in new York, gripe organizers relied on text messages to inform demonstrators of gripe travel routes and streets blocked by the police. Text messages also alerted legal aid attorneys about where and when their services were needed.

Both Hillary Clinton and Barack Obama place forward text messages to supporters. The Obama campaign goes a step further, offering come forth specific text messages on health, education, Iraq, and jobs. Supporters can also download ringtones and four different wallpapers to their cell phones. (Obama text message page, Clinton text message page)

What do you need to start your own text messaging effort for a political or come forth campaign? you need to have access to a small code. if you ever watched American Idol, you will recognize the small code as the five- or six-digit code you need to type into your cell phone to vote for the performer of your choice.

Getting your own unique small code can be expensive. The alternative is to work with a vendor who will provide you with their small code. The disadvantage of using a vendor’s small code is that you will be sharing the small code with the vendor’s other clients. Public responding to your campaign via text message will need to type a unique axiom in the first line of the message to distinguish it as a message for your campaign effort.

MobileActive.orgis a excellent resource to learn more about text messaging and using cellphones for promotion campaigns. To download their papers, you will needto register with the site. another excellent source of information is MobileStorm.com, which has a very useful Mobile Marketing Tips page. The mobile marketing grid is a great tool to reach thousands of users, but must be used appropriately.